Why Use Press Releases As A Marketing Strategy

Everyone in business has heard of press releases, right? 

We all know that press releases are what corporations release to the media for news distribution. But what almost no one understands about press releases is the search engine optimization (SEO) power it provides in marketing your business online. 

When a press release is written and submitted correctly, it will get found on the number one search engine in the world, along with influential media outlets.

Google and others see these links as high value as they are coming from official news sources. When your release is submitted correctly, Google will list the press release in its news service, bringing you more traffic the day after you publish.

When done correctly, your return on investment is enormous because the cost of the writing and submitting a press release is in the range of $0 to $200. 

You only have to write a press release once a month, which is something that you can easily do and manage yourself. 

Many people tell me they don't know how to write a press release.

Well, my answer to them is, I'm going to share with you how to write a press release so that you can attract highly qualified leads to your product or service or the next few weeks. 

For small business owners that want hands-on training, I'm hosting a new masterclass every fourth Thursday of the Month called "Writing A Press Release." By the end of the virtual live class, you will have written and submitted your first press release for distribution. 

Why Use Press Releases As A Marketing Strategy

Everyone in business has heard of press releases, right? 

We all know that press releases are what corporations release to the media for news distribution. But what almost no one understands about press releases is the search engine optimization (SEO) power it provides in marketing your business online. 

When a press release is written and submitted correctly, it will get found on the number one search engine in the world, along with influential media outlets.

Google and others see these links as high value as they are coming from official news sources. When your release is submitted correctly, Google will list the press release in its news service, bringing you more traffic the day after you publish.

When done correctly, your return on investment is enormous because the cost of the writing and submitting a press release is in the range of $0 to $200. 

You only have to write a press release once a month, which is something that you can easily do and manage yourself. 

Many people tell me they don't know how to write a press release.

Well, my answer to them is, I'm going to share with you how to write a press release so that you can attract highly qualified leads to your product or service or the next few weeks. 

For small business owners that want hands-on training, I'm hosting a new masterclass every fourth Thursday of the Month called "Writing A Press Release." By the end of the virtual live class, you will have written and submitted your first press release for distribution. 

This Marketing Strategy Actually Worked

The day my self-education finally paid off...

In 2009 I was lying in bed listening to my daughter read her book to me.

"Daddy, wake up." She said.

"I'm sorry, sweetie, Daddy is tired. It's been a long day at work." 

You see, in 2009, I was a single parent.

My daughter would be one of the first to arrive at daycare, and she would be one of the last to be picked up because I had a long workday and had to deal with an even longer commute back home. 

When we arrived at home, I would cook dinner, usually a pasta dish…. because, that was quick and simple.

Cooking is not something that I enjoy doing.

I can do it, but I have no desire to cook, I would instead bake. 

I enjoy baking the family recipe pancakes and apple pie. But we can't eat pancakes and apple pie every day… So I was forced to cook pasta and the occasional salmon or tuna. 

I remember putting my daughter to bed that night, thinking I have to find another way to earn the same amount of income but with less time spent.

As Robert Kiyosaki said in his Top Selling Book, "Rich Dad Poor Dad," the pathway to wealth and financial freedom is operating in the Right Side of the Cashflow Quadrant. You can either be a business owner or an Investor. I'm currently on the left side, Employee

Well, based on my default introvert personality… I figured investing is the better path to start. And plus I really didn't have a business idea to start in the "Business" quadrant. 

But man, I lost money trying to invest… 

So now, I have to find a way to make up the money that I lost… 

How am I going to do that?

A second job is not a solution. My daughter is already in daycare for the near-maximum time allowed.

The only solution I could think of is starting a business. I could start a home business and work on it at night and a few more hours on the weekends. 

In my research in searching for a home business, I came across ways to market your business using internet marketing techniques. Which peaked a desire to learn more.

Around this time, a buddy of mine was looking to start a race team and race shop. He's been a racing fan all of his life. New every NHRA top dragster and crew chief. He grew up building engines with his father.

I volunteered to help market his race shop as a way to test this new-found knowledge of marketing online. 

So once or twice a week, I would write a blog article talking about an upcoming race and the results of the past race. Also, I would write a press release article each week during racing season, announcing their attendance in the weekend race event. 

After about six weeks of consistently writing blog articles and press releases, I received a phone call from a local newspaper writer. He wanted to interview the race team owner. 

I asked how he heard of the team.. and he mentioned he find out about us through one of the press release sites. Wow… that was amazing…

"This actually works."

The editor featured the race team in the local newspaper, which jump-started my buddies race shop business. 

Now I had proof that this online marketing thing can work. 

Would you like to know what I found out?

Are you interested in how I was able to get my buddies business up and running with literally no money?

If yes, then over the next few weeks I'm going to share with you how to write a press release so that you can attract highly qualified leads to your product or service. 

For those that want hands-on training, I'm hosting a new masterclass every fourth Thursday of the Month called "Writing A Press Release." By the end of the virtual live class, you will have written and submitted your first press release for distribution. So you can begin to attract highly qualified leads to sell your products and services and help people make a difference in their lives too!

So go signup for the live training now, and let's see where it could take you!

Writing A Press Release

You may be wondering a little about how I came to be here with you today.

Let me tell you a quick story about the time I started marketing my new business, 24/7 Online Marketing.

At the time, I was trying to get my business up and running with literally no money.

I was starting from ground zero; no leads, no list, and no more money for marketing and advertising.

Then I did something dumb in desperation: I used credit cards to pay for advertising on Google Adwords and Facebook, and nobody was buying.

Which meant I couldn't keep working from home and had to go back to work again.

As you can imagine, I was in bad shape and desperate. Still, I wasn't ready to give up on my dream of using the Internet to sell my service and help people make a difference in their lives.

Then I remembered my successful experience using press releases to market my buddies business.

At that point, everything changed!

I finally figured out how to:

• Model the successful press release patterns that were proven to work


• Test specific elements of press releases to quickly find what worked and what didn't


• Make press releases fun and profitable (with a lot less stress)

Because I decided to use press releases, I was able to:

• Create all the attention-grabbing press releases I could ever need


• Attract highly qualified leads


• Spread my message and make a massive difference in people's lives

Now I'm living my dream of using the Internet to help people make a difference in their lives. I never have to worry about getting highly qualified leads ever again.

Which is why over the next few weeks, I’m going to share with you how to write a press release, so you can attract highly qualified leads to your product or service.

For those that want hands on training, I’m hosting a new masterclass every fourth Thursday of the Month called “Writing A Press Release.” By the end of the virtual live class you will have written and submitted your first press release for distribution. So you can begin to attract highly qualified leads to sell your products and services and help people make a difference in their lives too!